Joe Ledford

With over 25 years of experience, Joe Ledford leads the marketing and account management departments at American Financial Services.

Joe began his career in the insurance industry where he specialized in individual and group benefits plans, becoming a frontrunner in the financial industry and enrolling over 10,000 people in 401(k)s. Joe earned his bachelor's degree from North Texas State University because he wanted to share his gift of money-sense to help others. In 2004, he joined American Financial Services as a marketing and account manager. Joe believes his holistic approach allows him to maintain strong relationships with clients, and he enjoys using his skills to help others manage their financial goals. He spends his free time fishing on his farm in Bonham, Texas.